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Evian launches use of recyclable cans & recycled PET bottle for sparkling water

admin — Tue, 11 Jan 2022 07:23:55 +0000

French water brand Evian has launched the ‘Evian Sparkling’ in aluminium can and in a 100 per cent recycled PET plastic bottle. The latest products come as part of the brand’s move to shift towards a more sustainable packaging, pledging in 2018 to become a circular brand by 2025.

An increasing number of water brands are shifting to recyclable aluminium cans for their packaging following the raising global concern to the littering of single-use plastic water bottles.

Campaigns against the unsustainable disposal of single-use plastic bottles and its harmful impact on the environment, people and animals have led to more companies rethinking the use of single-use plastic bottles in their products.

Shweta Harit, VP of marketing at Evian, said: “Evian Sparkling represents new possibilities for the brand, as we reimagine our uniquely sourced water into an exciting new product. This new product contains the perfect level of sparkles with its fine bubbles creating a subtle taste and gentle intensity. Available for the first time in recyclable aluminium cans, this latest innovation demonstrates our longstanding pioneering spirit that runs through everything we do at Evian.”

Along with other beverage products shifting to the use of cans, the brand has also introduced an in-home water ‘bubble’ solution, the Evian re(new), aimed at significantly reducing plastic packaging.

PepsiCo Launches Aquafina In Cans For Expo 2020 Dubai

admin — Tue, 25 May 2021 06:21:33 +0000

PepsiCo finally launched Aquafina water in fully recyclable aluminum cans cobranded Expo 2020 Dubai, offering a refreshingly sustainable way to drink water.

The new Aquafina – Expo 2020 Dubai packaging is fully recyclable: in line with PepsiCo and Expo’s joint commitment to sustainability, cans offer an alternative for eco-conscious consumers.

PepsiCo will also collect and recycle waste generated on site during the six-month event, in partnership with Dulsco and Expo 2020 Dubai, supporting the event’s goal of diverting at least 85% of waste from landfill.

“Consumers are motivated to make conscious choices and minimize their impact on the environment. A good product is no longer enough – products must have purpose and if that purpose is authentic and tangible, consumers will choose it time and again. Sustainable packaging and making recycling more accessible, is the way to go as we build a world where packaging never becomes waste”, said Aamer Sheikh, General Manager, PepsiCo MENA and Pakistan.

Aquafina cans are available in modern trade, traditional retailers and eateries across the United Arab Emirates starting from May. Aquafina in cans will roll out across the region later this year.

Japan’s Famous Brand Muji Adopts Greener Alternative For Its Beverages

admin — Sun, 23 May 2021 11:27:50 +0000

In an effort to cut single-use plastic bottles and the proliferation of plastic waste on the planet, turning to aluminum cans as a greener alternative is increasingly becoming a trend. Muji, a world renowned Japanese lifestyle brand, is one of the latest adopters for its ready-to-drink beverages such as tea and soda.

Aluminum cans in Japan are easier to recycle and have very high reuse rates 98 per cent, according to reports, citing the Japan Aluminum Can Recycling Association. The cans are also considered as a better option when it comes to prolonging the shelf-life to products as it blocks out light, thereby reducing food waste.

The brand has taken a step further by also placing water dispensers for its customers, encouraging them to refill their reusable bottles free of charge. A total of 270 Muji stores have now the free water dispensers which started in July 2020 and are set to be expanded across 460 stores by end of 2021.

The move is part of Ryohin Keikaku’s, the company behind the Muji brand, efforts to meet its sustainable development goals commitment. Free water refill schemes are also rapidly picking up as a trend among companies who are raising the level of their commitment to environmental sustainability.

According to UK-based movement Refill, an app which offers conscious consumers worldwide to find locations where there are free water refilling stations, about 30,000 places across the world have been registered in the app, indicating that more and more organizations are supportive of the concept as a way to stop plastic pollution.

Aluminium Can: The Most Recycled Drinks Container On Earth

admin — Thu, 22 Oct 2020 07:56:24 +0000

Almost 70% of all drinks can are recycled – making it the most recycled drinks container on earth, according to global figures from the International Aluminium Institute (IAI)

According to the IAI, every year, more than 30 million tonnes of aluminium scrap is recycled globally, ensuring its status as ‘one of the most recycled materials on the planet’, it says.

Recycling just one aluminium can conserves enough energy to recharge up to 20 mobile phones, while global aluminium recycling saves enough energy every year to power the whole of France.

Aluminium can be remelted and reused without any impact on its unique properties. This means that aluminium products can be recycled repeatedly.

According to the IAI, Europe has the highest Recycling Efficiency Rate (RER) in the world, recovering 81% of aluminium scrap available in the region.

North America has the world’s highest Recycling Input Rate (RIR) with 57% of the metal produced in the region originating from scrap.

China, which is the largest consumer of both primary and recycled aluminium, also produces more than 10 million tonnes of scrap aluminium each year, accounting for a third of the annual global total.

Commenting on the recycling data, Marlen Bertram, IAI’s Director – Product Stewardship said: “Aluminium is one of the most recycled materials on earth. Today, the global recycling efficiency rate is 76%. High recycling rates in all regions underline the economic and environmental value of aluminium scrap.”

The release of figures coincided with the third World Statistics Day (October 20^th), which is celebrated every five years. This year, World Statistics Day will reflect on the importance of trust and authoritative data.

Over the last 40 years, the IAI has provided the most credible, representative and authoritative data for the global aluminium industry and continues to provide reliable statistics and rigorous analytical expertise.

Ms Bertram noted: “With comprehensive statistical data and pioneering material flow analysis, the IAI can track scrap aluminium globally from source to consumer by product, quality, form and region.

“Aluminium is central to a sustainable future, because of its unique combination of properties, including lightness, strength, durability, and recyclability.

“Rapid population and economic growth over the coming decade mean that global demand for aluminium will double through to 2050, and this will be met by 50% to 60% recycled metal. To ensure a sustainable circular economy, especially post-COVID, we need to improve and maintain high recycling rates across the world.”

This article originally appeared on circularonline.co.uk

Why Are We Hooked Into Drinking Bottled Water And How To Do Better

admin — Mon, 14 Sep 2020 07:08:14 +0000

In just a few decades, water went from a common resource to an incredibly popular packaged commodity with a serious environmental footprint.

Around the world, a million bottles of water are sold every minute, and although they’re almost entirely recyclable, most get tossed into landfills, clog up rivers, and sink to the bottom of the sea, taking anywhere from 500 to 1,000 years to degrade.

In just a few decades, water went from a common resource many of us, especially those in the developed world, could access with minimal impact, to an incredibly popular packaged commodity with a serious environmental footprint.

Companies have had enormous commercial success selling us on the idea that water is better bottled. They have marketed their products as healthy, energy-boosting, ultra-hydrating, youth-enhancing, and pure. Today, a true connoisseur can buy a $90 bottle of water extracted from melted Norwegian icebergs, while the average consumer thinks nothing of dropping a buck-fifty on 16 ounces of a liquid that tumbles — healthfully, hydrating — from the faucet at home.

“Companies like Nestlé and Coke are taking the public’s water, putting it in a plastic bottle and marketing it,” said Judith Enck, founder of Beyond Plastics and a former EPA regional administrator under President Barack Obama.

In some ways, their success is the ultimate expression of modern capitalism. At the root of multiple, enormous environmental crises is an industry that has risen to a market value of $160 billion in 2019 by convincing the world to buy something most of us can get virtually for free.

How We Got Sold On Something We Didn’t Need

Around the same time, a historic change in how the product was delivered made it much more convenient. Up until the 1970s, water was being sold in glass bottles or aluminum cans. In 1973, the chemical company DuPont transformed history with a plastic bottle rigid enough to hold water and capable of containing the pressure of carbonation. Polyethylene terephthalate, or PET, was durable and lightweight, and, by replacing heavier containers, opened the floodgates to our current plastic waste disaster.

Selling water became even more commercially viable when, by the 1990s, big-time American players like Coca-Cola and PepsiCo realized the water inside the bottles didn’t have to come from a gurgling natural spring; it could be taken right from the city tap, then filtered, slapped with a label and sold at 30 times the cost at the faucet.

An Environmental Tragedy

The costs associated with our addiction are astounding, but not always obvious. At a time when the world desperately needs to stop extracting and burning fossil fuels to avoid the compounded impacts of climate change, the voracious production of plastic bottles is propping up the fossil fuel industry.

“As the world shifts more toward renewables and cleaner transportation, the demand for fossil fuel in those sectors is reducing,” Enck said. “So, the fossil fuel industry is banking on plastic production to be their new growth sector.”

In many developing countries where the bottled water industry is growing fast, plastic waste management is often tenuous. In Indonesia alone, more than 3 million tons of plastic waste become litter each year. Recent studies estimate that Asian coastal nations account for more than 80% of the total leakage of plastic into the ocean.

The Quest To Do Better

Some companies are responding by developing ingenious alternatives to fossil fuel-based plastic.

You may have seen the green-capped bottle from Dasani (the water brand owned by Coca-Cola), up to 30% of which is made from living material, like plants (not dinosaurs). Coca-Cola is also supporting the Dutch biochemical company Avantium, which announced this year that it is working on a plant-based plastic that uses no fossil fuels and could decompose within a year.

Plant-based plastics, or bioplastics, are made at least in part from ingredients derived from plants like corn, potatoes, rice, soy, sugarcane, wheat, and vegetable oil. Like PET bottles, they can be broken down and recycled into new material. Some are compostable, and many are marketed as biodegradable ― giving consumers the impression that these bottles are quickly and harmlessly reabsorbed into the environment.

But we should beware of some of these claims, said Nayaran, “The word ‘biodegrade’ has been used and misused. Everything is biodegradable, given the time and the right environment.” In truth, a bottle labeled biodegradable will likely require years in a particular environment to break down.

Compostable bottles, meanwhile, have to be processed in industrial composters, which are not always available. In Denver, near where I live, the recycling service will not take plastics labelled “compostable” and the city’s composting service will not accept plastics of any kind due to the costs of sorting and processing.

So, regardless of the good vibes, you might feel reaching for a beverage with a plant-based label, chances are that bottle is still headed for a landfill, where it will stick around for a long time (unless it blows into the ocean, of course).

The real value of a plant-based water bottle isn’t in what happens after the thing has been used, but in how it was made. More than 90% of all plastics are derived from virgin fossil feedstocks, according to the Ellen MacArthur Foundation. This represents 6% of global oil consumption, or about the amount of oil consumed by the global aviation industry. Building plastic bottles out of renewable crops may at least keep some of that oil in the ground. In 2019, the production and incineration of plastic contributed an estimated 850 million metric tons of greenhouse gases, according to the Center for International Environmental Law.

Other companies are going full circle back to pre-1973 and selling water in aluminum cans. Open Water, for instance, touts the supreme recyclability of its product. At roughly 50%, the recycling rate of aluminum beverage cans is nearly twice that of plastic bottles. Aluminum production, however, requires mining and refining bauxite, a clay-like rock from which aluminum is derived ― it’s an energy-intensive process that has been linked to acid rain.

While reusable alternatives exist, their use lags far behind that of their disposable counterparts. Sales of reusable bottles have increased globally but still, come in at about 4.5% of the disposable market. Meanwhile, as an investment in public infrastructure wanes and publicly maintained drinking fountains disappear, people are left with fewer options.

For those who don’t have access to clean, safe drinking water ― from Flint to Indonesia ― stemming the flow of bottled waste will require more than plastic bans and educational campaigns. It will require overhauling water distribution infrastructure, building latrines, and funding taps in homes to offer clean, safe, and free drinking water to some of the poorest communities.

We’ve been sold on the convenience of a product we didn’t need, and now we’re collectively paying the costs of its unintended consequences, cleaning up its spills and patches.

This article originally appeared on huffpost.com

Aluminium can help build a circular economy. Here’s how

admin — Sun, 12 Jul 2020 13:19:50 +0000

Aluminium can play a big role in the transition to a low carbon economy

– A circular economy approach could reduce emissions from the production of key materials by 40% in 2050.

– Aluminium – an infinitely recyclable material – can play a big role in this transition.

– Cross-sector collaboration is needed to overcome challenges and make this a reality, however.

As COVID-19 has disrupted lives and economies in an unprecedented manner, societies across the globe are grappling with an immediate need to protect lives and livelihoods, challenging the urgency of the climate agenda. Yet at the same time, some have argued that the pandemic shows how the climate change crisis might affect the global economy. Luiz Awazu Pereira da Silva, deputy general manager of the Bank for International Settlements, has said that the pandemic has intensified the need for policy-makers to co-operate on building more holistic approaches to identifying and managing global risks.

It is not yet fully clear if and how the priorities of policy-makers and business leaders will change, yet the need to lower carbon emissions is likely to remain an urgent priority – especially in light of how vulnerable our society and economies have proven to be to shocks from the natural world. A recent poll conducted in 14 countries found that 71% of adults agree that, in the long term, climate change is as serious a crisis as COVID-19. People do not want to return to ‘how it was’ and are demanding that societies reset in a way that is more secure, inclusive, resilient and safer.

Therefore, governments and businesses that are building global and national recovery plans should take heed and ensure a green recovery. The emphasis on the business sector from an environmental, social and governance (ESG) perspective has grown even stronger over recent years, and did so well before the arrival of COVID-19. This should not change. Whilst business will need to be receptive to these changes, in the long run such changes will eventually make businesses more resilient.

A circular economy could reduce GHG emissions from key materials by 40% in 2050 - Image: Ellen MacArthur Foundation

The transition to the low carbon economy may also be beneficial not just for the environment, but for jobs as well. For example, in terms of employment it has been argued that for every $1m of public funds spent on clean energy and energy efficiency generates 7.49 full-time jobs in renewables infrastructure and 7.72 in energy efficiency, compared with only 2.65 for those focused on fossil fuels. So whilst this transition requires a transformation of unprecedented pace and scale it might also prove to be a better return on investment in terms of jobs, resilience, the environment and political capital.

The good news is that this move towards a circular, low carbon economy has already started. From automotive producers to the packaging industry, many international corporations have already committed to reducing their carbon footprint and have started to look for more sustainably produced material. Demand for key raw materials (aluminium, plastic, concrete and steel), is projected to increase by a factor of two to four, according to the Ellen McArthur Foundation; this in turn, may result in CO2 levels reaching 649 billion tonnes by 2100 if no substantial action is taken. But if businesses were to adopt a circular economy model, the amount of CO2 emissions emitted during the production process would be reduced by 40% by 2050.

There are numerous routes towards a low carbon future. One is through investment in research and development into breakthrough solutions and in the substantial improvement of existing technologies; another is the production of materials using renewable energy sources. Both these solutions are already achievable – and aluminium is one of them.

We believe that aluminium can be a building block of the circular economy thanks to its unique qualities – such as its infinite recyclability without degradation of quality. Today, a staggering 75% of all aluminium ever produced is still in use.

At the same time, the aluminium sector contributes 1.1 Gt CO2e or 2% of global emissions, according to the latest IAI figures. Despite the impact of COVID-19 on the global economy, the demand for aluminium is expected to continue to increase. Sectoral emissions are expected to increase by 50-60% if we do not act immediately.

The answer lies in switching from fossil fuels to renewable power sources. Sadly, according to some estimates, 74% of global primary aluminium is produced with non-renewable energy. However, a number of companies are already leading the transition with greener business models. One example is EN+/RUSAL’s usage of hydropower in its primary production process, a move that is substantially reducing its carbon footprint.

Aluminium produced with a significantly lower level of emissions has become one of the cornerstones of the supply chain for those producers who prioritise ESG principles. Manufacturers of consumer goods from automotive corporations to the packaging sector started looking at the ways of reducing the carbon footprint of the production cycle long before COVID-19 hit the markets. For instance, in 2019 Mercedes-Benz announced plans to make its new passenger car fleet carbon-neutral within two decades, while Audi is also aiming to be carbon neutral by 2050.

The bad news, however, is that amidst these aspirations to make production processes more sustainable, currently there is no singular unified approach to what can be called low carbon aluminium. Emission performance standards set by organisations such as the Aluminium Stewardship Initiative and Harbor Aluminium are a great first step, but unfortunately they are neither aligned nor provide a singular approach for the sector.

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Whereas there are several producers of low carbon aluminium, there is a lack of consistency about the threshold level of its definition. A recently published study by the Carbon Trust includes a simple methodology to define the low carbon category ‘as a separate asset class’. Transparent labelling will become a crucial step on the way to the low carbon economy, but it cannot happen without market players such as the London Metal Exchange (LME) stepping in and enforcing such measures. The LME’s call for transparency regarding metal producers’ carbon footprints, and its recent launch of a low-carbon aluminium trading platform, are pivotal moves that will eventually bring low carbon solutions closer to consumers.

Building a net-zero economy is a herculean task and implementing such revolutionary changes alone is a very challenging undertaking for any one company. Initiatives such as the World Economic Forum’s Mission Possible Platform, which aims to support the harder-to-abate sectors such as aluminium to accelerate their decarbonization efforts, are there to support energy-intensive businesses and drive this effort collectively. Partnerships and effective collaboration are an essential element on the road to a net-zero world.

Yet despite big strides being made across the industry, the transition pathway is not a one-size-fits-all solution, as carbon footprints differ across regions and producers. However, for many businesses, a green recovery from COVID-19 may be a unique opportunity to start prioritizing circular approaches and low-carbon solutions. Clean energy is becoming cheaper and more reliable. Governments are recognizing this, and are focusing their post-COVID recoveries accordingly by directing green stimuli at developing more clean power. Proactively addressing the risk of a progressively uneconomic production base is essential as the true cost of carbon pollution is increasingly reflected in prices. The demand for low-carbon products, including aluminium, is only going to grow. Now is the time for the industry to collaborate by investing in innovation, technology and partnerships to meet that challenge.

Written by: Greg Barker of Battle, Executive Chairman of the Board of Directors, En+ Group, and Anthony Robert Hobley, Executive Director, Mission Possible Platform, World Economic Forum

Source: World Economic Forum.

European Aluminium Action Plan aims for full circularity by 2030

admin — Sun, 19 Apr 2020 08:20:03 +0000

European Aluminium has launched its Circular Aluminium Action Plan, a strategy for achieving aluminium’s full potential for a circular economy by 2030.

The action plan aims to ensure that all end-of-life aluminium products are collected and recycled efficiently in Europe to maximise aluminium recycling rates and to keep the material in active use.

It builds on the aluminium industry’s Vision 2050 and provides policy recommendations for the sector to achieve full circularity.

Gerd Götz, European Aluminium’s Director General, said: “The aluminium industry is committed to helping deliver the European Green Deal, building on its long-standing commitment to sustainability.

“Our end goal is to achieve the full potential of aluminium circularity by 2030 and we won’t stop until we’ve achieved it. The Circular Aluminium Action Plan provides a roadmap for European policy makers and the European aluminium industry to work together to make this ambition a reality.”

The aluminium industry has the potential to be a key driver in achieving Europe’s ambitions for a climate-neutral and circular economy, European Aluminium says.

Aluminium is by nature circular and fit for multiple recycling: it can be recycled over-and-over again without losing its original properties (lightness, conductivity, formability, durability, permeability).

The aluminium recycling process requires only five percent of the energy needed to produce primary metal, leading to significant CO2 savings.

Aluminium recycling rates are already among the highest of all materials. In Europe, recycling rates in the automotive and building sectors are over 90%, while aluminium beverage cans have a recycling rate of 75%.

Greenhouse Gas emissions of primary aluminium production and recycling process. Source: Coal based production and global average-Life cycle inventory data and environmental metrics for the primary aluminium industry, World Aluminium, 2015. Addendum, August 2018. Other: Environmental profile report 2018, European Aluminium

Big opportunity

The forecasts and analysis in the Circular Aluminium Action Plan, which were developed in collaboration with Material Economics and CRU, show, however, that the big opportunity lies ahead, European Aluminium says.

With the right policy framework in place, 50% of Europe’s demand for aluminium could be supplied through post-consumer recycling by mid-century.

As a result, aluminium recycling could reduce CO2 emissions by up to 39 million tonnes per year by 2050 compared to today, which corresponds to a reduction of 46% of CO2 per year in 2050, achieved mostly by replacing carbon intensive primary aluminium imports from outside Europe with recycled domestic post-consumer aluminium.

European Aluminium says that by increasing recycling rates, Europe can also reduce its dependency on imports and therefore its exposure to the risk of supply disruptions.

Per Klevnäs, Partner at Material Economics, comments: “Aluminium recycling is a significant industrial and environmental opportunity for the EU. As more metal becomes available, the EU has a chance to build its economy increasingly on circular resources, capturing large value while reducing CO2 emissions.

“As the Circular Aluminium Action Plan shows, building this industry will take decisive policy support, new value chain collaborations, and technical as well as business model innovation.”

Source: Circular.

Abu Dhabi setting up policies to reduce single-use plastics by 2021

admin — Wed, 27 Nov 2019 05:31:36 +0000

Environment Agency – Abu Dhabi chief says policy is being worked on to drastically cut single use plastics

Abu Dhabi aims to substantially reduce its consumption of single-use plastic by 2021, a top official has revealed.

“We will have the draft policy on single-use plastic by early 2020. We are actually aiming to have a phenomenal reduction of consumption of single-use plastic by 2021,” said Dr Shaikha Al Dhaheri, secretary-general of the Environment Agency-Abu Dhabi, EAD, without providing specific figures.

In comments published by state news agency WAM, she added: “We are not only joining a global effort to reduce the impact of single-use material, but we also want to demonstrate leadership, as a government and as an emirate, as responsible producers and consumers of plastics.”

The policy will include an implementation plan and the required instruments and incentives to be implemented by 2021, she said in an interview on the sidelines of the annual UAE Government Meetings in Abu Dhabi.

Al Dhaheri said people and businesses will get almost one year to get prepared before the measures are implemented.

“Items like bags, bottles and cutlery will be targeted by the policy through various measures to reduce their consumption and ensure recovery for recycling,” she added.

Read full article: Arabian Business

Coca-Cola reacts to backlash against plastic putting water in cans

admin — Tue, 13 Aug 2019 05:44:41 +0000

Coca-Cola Co. is putting its Dasani water brand into aluminum cans as the beverage industry faces pressure to reduce its use of plastic.

Coke will start selling canned Dasani in the U.S. Northeast next month, with plans to expand the product to other parts of the country in 2020. The announcement comes after PepsiCo Inc. said recently it would experiment with selling Aquafina, its mainstream water brand, in cans at restaurants and stadiums.

Beverage giants are under pressure to boost recycling and cut down on plastic that’s filling the world’s oceans and waterways. Aluminum cans generally contain more recycled material than plastic bottles and are less likely to float away in the ocean. Dasani and Aquafina are the top two bottled brands in the U.S., with combined sales north of $2 billion.

The initiatives are designed to appeal to customers and help Coke meet its pledge to boost the use of recycled material by 2030. Lauren King, Dasani’s brand director, said the efforts will also help boost profit at the parent company.

“Overall this is good for our bottom line,” King said.

Italian mineral water San Benedetto finally available in cans

admin — Fri, 19 Jul 2019 08:55:09 +0000

With ‘Sleek Single Serve 33 cl’, the leading mineral water brand in Italy expands its offering to meet the high demand for mineral water in cans. Especially abroad

The can has become a common packaging solution for many types of drinks and it seems the time has come for it to be adopted by water producers. In fact, there are several brands that have opened up to the possibility of distributing their product in this way, especially in the vending machine channel, both to adapt to the characteristics of the market and to respond to the instances mentioned above.

Acqua Minerale San Benedetto – Italy’s leading player in non-alcoholic beverage (source: GlobalData 2018 – 2017 data) – has launched ‘Sleek Single Serve 33 cl’ mineral water in cans, available both in Still and Sparkling options, the format has an essential and refined design that enhances the iconic elements of the brand. In the foreground, in fact, are the glaciers of the Dolomite mountains that recall the purity and lightness of San Benedetto mineral water. Made entirely of aluminum, the 33 cl Sleek can is functional and 100% recyclable.

San Benedetto has adopted this strategy to overcome resistance to plastic, especially in contexts such as offices and public places. Aluminum is indeed very simple to recycle and virtually reusable to infinity while the “plastic emergency” is there for all to see. This is also a strategic choice in differentiating the brand from its competitors as well as diversifying the materials used in the different lines dedicated to different markets. In fact, choices of this type do not only affect the environmental impact of economic activity but also define the positioning of products on the market and the brand image for consumers.

San Benedetto is not new to such actions that have led it, over time, to define the identity of the various product lines thanks to packages of specific sizes and different materials, adapted to consumption occasions and sales channels.

Packaging is therefore a relevant issue not only for the consequences on environmental protection but also helps to determine the success of the brands. For these reasons attention to design and the choice of materials is increasingly high and the market begins to accept more eco-friendly, lighter, smarter, logistically more efficient and economic packages for the benefit of the consumer, the company and the society as a whole.